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How we decide which businesses to feature


Searching online to find the right professional is always time consuming and customers are too often unsure whether the information they're finding is trustworthy. This is why we feature only the most qualified professionals in the area on We know what customers are looking for and we use customer driven criteria to determine who is featured on Fash. All businesses are featured based on merit along. A business cannot pay to be included on Fash and that is why customers come to Fash to find the right professional.



Research and verification

We start by looking a large pool of professionals for a given service and geographical area. With proprietary tools we analyze all available public data to learn more about each business. To narrow down our list we verify contact information to ensure candidates are actively doing business and use customer generated data to ensure all candidates are in good standing in their customers and communities.

Initial selection of qualified candidates

We grade each verified candidate using the following criteria:

  • Experience - Years in business and education related to their field of expertise

  • Professionalism - A dedication to quality work and outstanding customer service

  • Reputation - Excellent recommendations from satisfied customers

  • Engagement - Responsiveness and silliness to engage with customers


Each year we review existing business and new business to ensure we are always featuring the best business in the area.


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